via Instagram

via Instagram

Many conferences leave you with grand thoughts that you quickly forget if you don’t write them down. I worked to take this one step beyond my Evernote files.. The below Storify is a collection of some of the best nuggets coming out of the Corporate Social Media Conference in New York.

Thank you to Useful Social Media for putting on a HIGH QUALITY event that wasn’t overrun by demos but actionable insights.


Over the course of this last week, I made a venturous jump to leave a great global company for a smaller start-up that is doing BIG things.

My last two years were spent with the Weber Shandwick Detroit team. We were able to work on some great business together that involved some great clients focused on automotive, travel and tourism, non-profits and insurance.

This new adventure takes me to Digital Roots. I am sure the big question that you might be asking is “What is Digital Roots” and “Why would I leave Weber Shandwick?”

What Digital Roots does!

The best way to explain it all is through the position statement:

At Digital Roots, we are innovating Social Relationship Management – providing enterprise brands the relevant data, software tools, strategies and services for engaging in online conversations.

What does that mean?

Your customers are talking about your brand, product, etc. With the right data and strategy, you unlock very unique opportunities to engage. Data also helps you to discover valuable insights for guiding business practices and key customer engagement points.

This is reason I came over to Digital Roots. Taking data to enhance the customer experience. Mix in the technology and a great team and it all seemed to be a great combination.

Here is a presentation that the Digital Roots team has given this year.

And.. a case study!!

The talent that it takes to put these videos together is amazing! Great editing!


The month of March is playing out to be one that will load my brain with a lot of valuable information. Yesterday, our team from Weber Shandwick had the opportunity to sit down with representatives from LinkedIn. They took us around their platform, how to maximize our usage, professionally and personally.

There were two things that stuck out to me:

1. LinkedIn Targeting: Fresh Fruit for your Fresh Gig

2. Content Marketing Score


Fresh Fruit for your Fresh Gig

The team shared an example where key targeting played out in a unique way. Fruit of the Loom targeted people who had recently changed their profile that they had just started a new job. This article from PSFK tells the whole creative story.



What do you think of the program? Amazing or creepy?


CMS (Content Marketing Score)

One of the key elements that our team takes pride in is that we are always working to optimize content, watch the industry and observing key competitors. To best explain this system, it is best to review LinkedIn’s SlideShare.

It was a great day to find out how to expand our work with LinkedIn and to take our clients further.

The rest of the month will contain a B2B insights workshop with other Weber Shandwick teammates, then off to SXSW and then we’ll see from there!

I have to wonder what all went wrong that Michael Bay couldn’t handle the technical difficulty. He’s more known for being behind the camera, but I think his desire for perfection took over. Feel bad for the guy.

If you have done any level of public speaking, problems are guaranteed to occur. This was either something bigger than we can see, or he can’t handle things on the fly.

I was going to write suggestions on facing troubles in public speaking, but when i saw a Forbes article on it, I just had to share it.

Four Lessons from Michael Bay’s Meltdown

Trapped in IKEA

bryanwillmert —  November 18, 2013 — Leave a comment

Have you ever been lost in IKEA or trapped in the maze of displays?

Maybe you felt like this:

Movember came with energetic beginnings. However, our story begins back in October.

The office building where I work houses four different agencies; McCann, MRM Worldwide, Momentum and Weber Shandwick. We are all part of the same parent company, but do a fair amount of work together. Movember would carry the same continuity. On Halloween, the team gathered at Dick O’Dows to kick off our push to raise money for men’s health.


To my surprise, the next few days would open up the chance to document my progress with a DROID Ultra. The midwest team with Verizon sent me the phone to play around with and document my Movember upper lip hair growth progress. This was my second dive into using the DROID platform. The first was a work phone that spent more time in my computer bag than it did in my hand. This DROID is another story.

The connectivity to all of my Google entities is great. Of course, it should be considering where Android comes from (psst.. it comes from Google in case you didn’t know.) Everything appears to operate similar to my iPhone, with some slight difference. Photos and application management are both handled a little different but its mainly the matter of learning a new system of operation.

I am normally carrying two phones around and it seems redundant since they are both iPhones. There has been a strong consideration for moving my personal phone from an iPhone to an Android based phone. That initial phone had tainted my view towards Android, but now that consideration has greatly increased. In light of the wearable tech, especially on Google and Samsung’s platforms.

This is definitely a phone worth checking out! its been fun to explore with!

Every day this month, my social media channels have been filled with participation in #Movember. A BIG thank you to Verizon Wireless for supplying me with the DROID Ultra to document the journey.

In case you didn’t know, Movember is a month long movement to bring awareness and raise money for mens health. Yes, I want a small amount of money from you (see later in this post.) This is a little background behind the movement.

So, why am I doing this?

For me, the reason is split into two parts.

1. My Health

Statistics say that of the 30 guys participating on my team, 5 will be diagnosed with prostate cancer. Those are very real numbers for all of us. It’s not just for all me, but also for my own health. My personal goal in this is to stay healthy.

Here are some staggering stats when it comes to mens health:

  • 1 in 2 men, and 1 in 3 women, will be diagnosed with cancer in their lifetime.
  • 1 in 6 men will be diagnosed with prostate cancer in his lifetime.
  • Testicular cancer is the most common cancer in males between the ages of 15 and 35.
  • 7,920 men will be diagnosed with testicular cancer and 370 will die in 2013.

2. My Friends

It was shocking when two friends were diagnosed with testicular cancer. Both have successfully gone through treatment and beat the disease. One of the guys, Danny Rossi, had his story documented on video and here is his story. 

Danny Rossi’s Story from Kensington on Vimeo.

OK here it is…

All of this sharing and now is the time when I ask you to give up a coffee.

WHAT?? A Coffee??

Yep! That is all. I am not asking you to give $1000.00.

I have the personal goal of raising at least $500.00 to help men’s health.

This means that I need 100 friends to give $5.00.

If you gave more, I wouldn’t argue!

Thanks for your time and being willing to check out these stories!